[Pre-order] Millennial Zen: How to deal with a chaotic plugged in civilization that makes no sense

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How to write product descriptions that sell
  • How to deal with a chaotic plugged in civilization that makes no sense.
  • Inertia and momentum
  • Trust minimization (macro, no trust in institutions, micro use trustless protocols)
  • Identify your resistance and let go
Think like a consumer

Think about what you as a consumer would want to know, then include those features in your description. For clothes: materials and fit. For food: ingredients and how it was prepared. Bullets are your friends when listing features — try to limit each one to 5-8 words.

Find differentiators

Pepper your features with details that show how the product stands out against similar offerings. For clothes: is it vintage or hard to find? For art: is the artist well known? For home décor: is it a certain style like mid-century modern? Unique product descriptions not only help you stand out, they improve your SEO.

Keep it simple

Provide enough detail to help consumers make an informed decision, but don’t overwhelm with a laundry list of features or flowery language. Densely pack your descriptions with useful information and watch products fly off the shelf.

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